There is a sort of social stigma that goes along with doing good things for your body. Ever been at a birthday party and refused a piece of cake? Ever been to a bar and ordered a water? Ever gone out to lunch with a group of co-workers and ordered a salad with dressing on the side?
We are always forced to justify our healthy choices to the people making bad choices. Our choices become the distraction from their guilt. I'm some how less cool because I'm not drinking a beer, eating a piece of cake, or chowing down on a hamburger and fries at lunch. Eh, and in someways it is boring. It isn't cool or fun, but its necessary.
The genius' over at Whole9 developed this handy tool for us Paleo folk to keep out sanity. Behold the Healthy vs. Fuck Off graphic:
Some things are even though they are not my favorite, are too healthy to ignore- spinach, fish oil, and chicken breast. Some things have minimal nutrition, but I like them, so occasionally I make an exception- peas, corn, peanut butter, bacon, and high fat, low processed dairy. Lastly, some things have detrimental effects to my body, by spiking my blood sugar and consequently releasing too much insulin, but are too good for me to cut out altogether.
So yes, as much as it makes me feel superior to turn down birthday cake, order hamburgers sans buns, and pass up beer at bbq's, I'm human and occasionally, I'm going to tell something healthy to fuck off for some chocolate.